Its the next wave of tvs to hit the market. The OLED Tv is Organic Light Emitting Diode.The colors in the screen light up when juiced with electricity basically. It is a lot smaller because you don’t have to have the tube in the back of the tv or a backlight like LCD. As with all televisions upon their introduction…it aint cheap. An 11in will set you back 2500 but if you are that person who has to have the newness…this is it.